HÀ NỘI — Samsung Electronics Vietnam on Tuesday officially launched the cultural experience programme 'A Night of Becoming a Scholar' under the theme 'Galaxy AI understands Vietnamese, honouring Vietnamese knowledge', taking place from April 22 to 27 at the Temple of Literature in Hà Nội.

The project is part of Samsung’s ongoing campaign which aims to highlight and preserve the richness of Vietnamese language, culture and heritage through cutting-edge AI technology, developed locally.

Visitors to the Temple of Literature will have the opportunity to engage in interactive activities that blend traditional heritage with modern digital experiences. By integrating Vietnamese language and cultural elements into Galaxy AI, Samsung hopes to offer a deeper, more meaningful connection between technology and national identity.

“The Temple of Literature is a historic symbol of learning and culture in Việt Nam. Through this programme, we want to provide visitors with a unique journey that bridges the past and the future,” said the Marketing and Communications Director for Mobile Experience at Samsung Electronics Vietnam, Lê Xuân Trường.

“Galaxy AI is not just a technological tool - it’s a smart companion that understands Vietnamese and respects the values of our people. This is part of our long-term vision to promote and preserve Vietnamese heritage through innovation.”

The event follows the launch of the online photo contest 'Galaxy AI understands Vietnamese. Honouring Vietnamese tourism' on April 18, and continues the campaign’s focus on national values through themes such as language, tourism and identity.

Samsung’s campaign reflects a growing trend of applying artificial intelligence to cultural preservation and education, aligning with efforts to foster pride and understanding of Vietnamese heritage, especially among younger generations. — VNS