Saigon-Beer-Alcohol-Beverage Corporation (SABECO) announced its “Happy Chill Year” campaign and collaboration with designer Vo Cong Khanh on a fashion collection named “Chill inside out” on Sunday night at the HCM City Opera House, District 1.

This is the first time that Saigon Chill beer has collaborated with designer Vo Cong Khanh to create unique clothes to spread the spirit of Saigon beer to young people.

The fashion event also marked an impressive starting point for Beer Saigon Chill's campaign series "Happy Chill Year” to celebrate the upcoming holidays in all provinces and cities in Viet Nam.

Ms. Venus Teoh Kim Wei, Deputy General Director of Marketing of SABECO, said that the event would promote the spirit of chill and enjoying life that this brand wants to send to young people in Viet Nam.

"We are excited to launch our latest campaign with the launch of the “Chill Inside Out” collection, in collaboration with designer Vo Cong Khanh," Wei said. "This event is a continuation of the brand's exciting summer activities to spread the spirit of 'Chill' to the fullest with optimism and positivity anytime, anywhere when enjoying Saigon Chill Beer. After this event, we will continue to bring many other activities to celebrate the festive season at the end of the year to welcome a new year 2023 full of 'Chill' spirit."

By using the brewing technology -2°C Cold Filtered, the most extreme cold possible brewing temperature possible, Saigon Chill Beer's ultra crisp and cool finish awakens all your senses, opening up your spirit with every smooth sip.

The ultimate refreshment from Saigon Chill Beer brings everybody’s spirit into the moment to ignite fun. — VNS