Rakuten Viber has launched new security solutions to further protect communication between businesses and users. — Photo Courtesy of Rakuten Viber

Rakuten Viber, a pioneer in secure global messaging solutions and a leading super app in Europe, has launched new securitysolutions to further protect communication between businesses and users.

Rakuten Viber is one of the most trusted and downloaded apps in the world. It is part of Rakuten Group, Inc., a global technology leader in e-commerce, fintech, digital content, and communications services.

Cristina Constandache, chief Revenue Officer at Rakuten Viber, said security is a core element of the company's DNA as 60 per cent of online customers now prioritise security and transparency in communications with businesses, and it is imperative to redefine trust.

“Our mission is to create a platform where everyone can engage seamlessly, with confidence in the privacy and integrity of their communications.”

The new solutions reinforce Rakuten Viber’s commitment to safeguarding every brand-user interaction while solidifying its role as a secure super app.

Businesses can now quickly authenticate users to enhance trust and reduce fraud, making interactions more secure.

Verification messages provide a secure and seamless way to authenticate clients through one-time passwords (OTPs).

With ready-made templates designed to increase conversions, businesses can send encrypted OTPs at lower costs than SMS and with a pre-defined delivery time.

When users receive a Viber verification message, they can quickly copy the PIN code using a ‘copy’ button in the chat and without opening Viber, enabling a fast and frictionless authentication process.

SecurePlus messages add an extra layer of security by checking the recipient’s number to confirm it’s not flagged for potential fraudulent activity.

Private and sensitive information, such as transaction details and bank statements, is only delivered once Rakuten Viber has verified the recipient in real time.

Originally developed for Eurobank, one of Europe’s leading banks, this solution is now available globally to meet the growing demand for advanced security from financial institutions and other industries handling sensitive customer information, including insurance and pharmaceutical data.

These new updates are complemented by Rakuten Viber’s recent SOC 2 Type II certification, a rigorous security audit that validates the app’s robust data protection measures.

As one of the top three messaging and calling apps rated for security by Stiftung Warentest, Rakuten Viber provides encryption in transit for brand-user communications while maintaining end-to-end encryption for private and group chats as well as private calls.

Rakuten Viber’s enhanced security means that private messages are never stored on the super app's servers and that all connections remain HTTPS-secure. — VNS