Online shopping traffic drops in first quarter
Online shopping in the first quarter of this year has dropped compared to the same period last year, according to research by iPrice Group.
Online shopping in the first quarter of this year has dropped compared to the same period last year, according to research by iPrice Group.
Despite the drop in traffic, some product categories saw surges in demand, including for gym equipment, computer equipment, condoms, vitamins and gaming consoles.
iPrice Group's report shows that Tiki has returned to the top two among Vietnamese e-commerce platforms after two quarters of being surpassed by Sendo.
Tiki saw 23.99 million hits per month in the first three months of the year, a slight decrease of 500,000 visits per month compared to the fourth quarter last year but remained stable compared to rivals Lazada Viet Nam and Sendo.
Traffic to Lazada Viet Nam and Sendo in the first quarter decreased by 7.3 million visits per month and 9.6 million visits per month, respectively. These two ranked behind Tiki.
Topping the tables nationwide is still Shopee Viet Nam with 43.16 million website visits per month.
It also increased by 5.2 million website visits per month compared to the previous quarter. This is also the third consecutive quarter of Shopee's growth in website traffic. — VNS
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