Novaland Group and Centara Hotels &Resorts have signed a strategic partnership agreement.

With this, Centara Hotels & Resorts will manage Novaland’s NovaHills Mui Ne Resort &Villas.

A renowned global luxury hotel and resort management company, Centara Hotels & Resorts will be operating NovaHills Mui Ne Resort&Villas with more than 600 single villas to its international standards started from the first quarter of upcoming year.

Centara's portfolio currently comprises 77 properties all over major Thai destinations and in the Maldives, Sri Lanka, Vietnam, Oman, and Qatar, and with developments underway in Thailand, Laos, China, and the UAE.

The reputation of Centara Hotels &Resorts is that of a charming mix of Thai hospitality and world-class resort experience, a modern element in harmony with the importance of preserving the natural elements and indigenous cultures of each country.

“Very few countries can match the attractiveness of Viet Nam in terms of growth and development potential for tourism,” Markland Blaiklock, deputy chief executive officer of Centara Hotels & Resorts, said.

“In fact, we are confident that the projected growth rate, coupled with the exciting developments taking place throughout the country mean that Vietnam will be among the world’s most attractive tourism markets for years to come.”

Located on hilly terrain along the Hon Rom Bay coastline in Mui Ne, NovaHills Mui Ne Resort & Villas has a scale of nearly 40ha, and its single villas boast classic Spanish architecture. They are at a height of 15-92m, ensuring every villa has a sea & Mui Ne Bay view. In the other villa zones on the hillside are two swimming pools with a length of 250m that wind softly like the river flowing behind each. Above the long swimming pool is a pedestrian bridge, which not only connects areas but is also a highlight of the landscape there.

The project also has a full range of high-class facilities such as multi-level swimming pool, flower hills and large parks, sea sports and health club, an international commercial area, global cuisine, and an observation deck soaring to a height of over 100m.

Many of the construction works are nearly finished such as a Welcome Center for greeting visitors and model houses for visitors, which will be completed in September 2020.

N2, N5 and N6 villa zones will be handed over to customers in the fourth quarter of this year.

Novaland Group is a reputed property brand in Vietnam. The company has or is appraising land parcels totally measuring 4,900hectares for housing in HCM City, satellite towns and hospitality real estate projects, ensuring guaranteed growth for the next 10 years.

In phase 2 of its business strategy, Novaland will focus on cities and provinces with great tourism potential such as Can Tho, Vung Tau, Phan Thiet, Binh Thuan, NinhThuan, Cam Ranh, Khanh Hoa, etc.

It will work with consultants and professional operators to create excellent destinations for Vietnamese and foreign tourists, turning these places into tourism - hospitality - entertainment hubs and contributing to putting Vietnam firmly on the world travel map.

Thanks to its personnel who are highly competent in project development and management and financial management, Novaland has completed building procedures and systems that meet international standards and dovetail with its core value of “Efficiency – Integrity – Professionalism”.

With its focus and persistence with established goals, a clear business strategy, steady land ownership, strong cash flows, string entries management, and compliance with the law, Novaland will operate effectively and sustainably to achieve its vision of being a leading economic group in real estate – finance – tourism – infrastructure development.

Centara Hotels &Resorts is Thailand’s leading hotel operator. Its brand port folio includes Centara Grand Hotels & Resorts, Centara Hotels & Resorts, Centara Residences & Suites, Centara Boutique Collection, Centra by Centara Hotels &Resorts and COSI Hotels.

Centara has developed a reputation for blending gracious, Thai-style hospitality with world-class accommodation and exceptional amenities. It also operates state-of-the-art convention centre and has its own award-winning spa brand, Cenvaree.

Centara delivers and celebrates the hospitality and values Thailand is famous for, including gracious service, exceptional food, pampering spas and the importance of families.

Centara’sdistinctive culture and diversity of formats allow it to serve and satisfy travelers of nearly every age and lifestyle.

Building on this long-term success, Centara is now pursuing a major nation-wide growth strategy with the target of opening at least 20 new hotels and resorts across Viet Nam by 2024.