Chief Executive Officer of Namyong Terminal Theparak Luengsuwan (first left) receives the ELMA award. — Photo ELMA

BANGKOK (Biz Hub) — Namyong Terminal Public Company Ltd. has won the Excellent Logistics Management Awards 2014 (ELMA 2014) for its outstanding logistics management performance in Thailand.

The Thai Department of International Trade Promotion under the Ministry of Commerce organised the competition, now on its eighth year, that aims to showcase and develop Thai logistics service providers to enable them to meet world class standards.

ELMA is considered a strategic project under the department, with the ultimate objective of developing Thai logistics service provider capability, raising Thai logistics' industrial standard to an international level that is recognised and accepted worldwide, and eventually becoming the logistics hub for the Association of Southeast Asian Nations.

Jatuporn Wattanasuwan, director of the Office of Service Trade and Trade Logistics, explained: "This project was created to encourage Thai logistics providers to improve their standard of quality service that is recognised nationally and internationally."

"We invited renowned logistics experts and academics from the private and public sectors to form an ELMA judging committee and tailored international standards from Europe and the United States to form the ELMA assessment criteria," Jatuporn revealed, adding that the award was beneficial to the winner as well as those joining ELMA.

Winners may use the ELMA logo as their marketing tool to enhance their customers' confidence in the reliability and quality of their logistics services while ELMA applicants will receive feedback and recommendations from the committee to improve their logistics management.

This year, the judging committee decided to give only one award, the Excellent Logistics Management Award, to Namyong Terminal PCL in the warehousing service category. The company's key success factor is the efficiency of its management, which makes use of the organisation's limited resources, manpower, time and space to effectively manage its services to its fullest capability.

Theparak Luengsuwan, Namyong Terminal chief executive officer, said: "Our company has been aware of our resource constraint. Therefore, we have been focusing on improving our efficiency by reducing cost, time and labour, but we still continuously improve our standard."

"We believe that the implementation of information technology in logistics management was one of the reasons that led Namyong Terminal PCL to win this award. The company's advanced IT programmes are constantly being developed and improved by our in-house team, thereby reducing errors and enabling our company to efficiently cope with and respond to our customers' needs," Theparak added. — VNS