A customer receives her lychee ordered on MoMo in HCM City. — Photo courtesy of Momo

More than 75 tonnes of lychee were sold via the e-wallet MoMo in the past 20 days as part of the programme 'Supporting Vietnamese Agricultural Products'.

According to the firm, the first season of the programme with Saigon Co.op got better results than expected.

Nguyen Ba Diep, vice chairman and co-founder of MoMo said: “We first expected to sell about 20 tonnes of lychee in HCM City. Then we sold 17.5 tonnes on the first day and decided to sell in Ha Noi too.”

“The sale has opened a new direction for agricultural consumption in the 4.0 era," he added.

According to statistics from Saigon Co.op, lychee sold through MoMo has accounted for 20 per cent of total lychee sales in Saigon Co.op this year.

Do Quoc Huy, Marketing Director of Saigon Co.op, said: "The programme will open up more opportunities for other agricultural products in the future."

Diep from Momo told Viet Nam News: “Farmers are often vulnerable in their agriculture production due to weather and price changes. If we can help sell their products from the beginning, it will help them be more proactive and have a more stable source of income and they will be eager to cultivate more.”

Diep said selling local agricultural products on the digital platform brought a new buying experience for modern consumers.

“Saigon Co.op is a trusted buying destination while MoMo, with more than 20 million users, has helped the programme create a large-scale buying of the products," he said.

Diep also welcomed the use of MoMo as a platform for other agriculture products.

The sales of the programme’s agricultural products reached more than VND2.2 billion (US$95,300) and they also collected more than VND86 million of donations to school the farmers' children. — VNS