Mondelez Kinh Do Vietnam has announced its new brand indentity, a strategic move after Mondelēz International acquired Kinh Do in 2015 and made it part of Mondelēz's global family of brands.

The launch of the new brand identity is aligned with Kinh Do's values and commitment to accompany Vietnamese consumers throughout their daily lives and during special occasions.

“With the dedication to serve and with the deep understanding of consumers’ desires, Mondelez Kinh Do team is very proud to be the leading manufacturer and distributor of quality bakery products in Viet Nam,” said marketing director Simon Crowther, Mondelez Kinh Do Vietnam.

As for the new brand identity, Kinh Do is committed to upgrade its packaging, taste, and quality and nutritional value in their products.

Among the Kinh Do master brand portfolio, fresh breads and cakes pioneered to offer consumers these wonderful values.

In August this year, Mondelez Kinh Do Vietnam will launch a campaign to raise funds for the Vaccine Fund of COVID-19 Control and Prevention, supporting the Vietnamese Government and contributing to the fight against the pandemic. For each fresh cake of Mondelez Kinh Do sold in the two weeks in August, the company will deduct VND1,000 to contribute to the Vaccine Fund, with a commitment to contribute VND3 billion to the fund. — VNS