Mondelez Kinh Do launches in Viet Nam

tohang

Mondelēz International and Kido Group announced the launch of Mondelez Kinh Do, a new brand company between the two confectionery makers, on July 15 in HCM City.

Kido Group gain consumers' heart with its extensive history of making confectionery in Viet Nam. — Photo lamdong.vietnamnay.com
HCM CITY (Biz Hub) — Mondelēz International and Kido Group announced the launch of Mondelez Kinh Do, a new brand company between the two confectionery makers, on July 15 in HCM City.

The launch of Mondelez Kinh Do was to follow the completion of Mondelēz International's acquisition of an 80 per cent stake in Kido Group's confectionery, which is one of the leading snack makers in Viet Nam.

Thus, the business will have a combined portfolio of leading snack brands of reputed Kinh Do moon cakes and biscuits, Cosy biscuits, and Solite soft cakes, in addition to AFC crackers, Oreo cookies, Ritz crackers and Cadbury chocolate.

Stephane Gripon, managing director, Mondelez Kinh Do, said the company combined Kinh Do's understanding of local consumers and the Mondelēz International's global innovation and marketing.

Gripon said Viet Nam was a fast-growing market that was home to over 90 million increasingly sophisticated consumers who looked for high-quality snacks, and added that his company would serve them the best-loved brands.

The acquisition strengthens Mondelēz International's operations in Viet Nam and across Asia Pacific.

Mondelēz International is a global snack powerhouse and a world leader in chocolate, biscuits, and gum, in addition to candy and powdered beverages. Mondelez, in Asia Pacific, has combined net revenue of over US$5 billion for the region and operates in 14 countries and territories including Australia, China, and Hong Kong, in addition to Indonesia, India, and Japan. It also operates in Malaysia, New Zealand, and the Philippines, apart from Taiwan.

Kido Group (former name was Kinh Do Group) is Viet Nam's leading food company with a diversified portfolio of leading brands, built over the past 21 years. Throughout its extensive history, Kido Group has built a market leading presence in a wide range of confectionery products, cakes, buns, and moon cakes, apart from cookies and ice cream. — VNS

  • Share:

see also

Sev.en Global Investments plans large energy investments from Europe to Việt Nam

Sev.en Global Investments plans large energy investments from Europe to Việt Nam

Sev.en Global Investments, a prominent global investor based in the Czech Republic, is planning what will be the biggest investment from the nation into Việt Nam.
Seafood exports expected to exceed 10 billion in 2025: expert

Seafood exports expected to exceed $10 billion in 2025: expert

The achievement of the $10 billion export milestone in 2024 is attributed in part to efforts to open and strengthen connections with key markets such as the US and the EU.
UKVFTA provides a solid foundation for British businesses to expand investments in Việt Nam

UKVFTA provides a solid foundation for British businesses to expand investments in Việt Nam

The UKVFTA has fostered British investment in Việt Nam since its 2021 inception, says Britcham Chairman Denzel Eades.
Việt Nams GDP growth to outpace region peers: Oxford Economics

Việt Nam’s GDP growth to outpace region peers: Oxford Economics

Việt Nam will be the standout among the top six ASEAN economies (ASEAN-6), growing at a faster pace relative to its peers during the next few years, according to the Oxford Economics, a global economic advisory firm.
Brazil solidifies position as Việt Nams biggest trade partner in Latin America

Brazil solidifies position as Việt Nam's biggest trade partner in Latin America

With bilateral trade hitting US$7.1 billion in the first 11 months of this year, Brazil remains Việt Nam''s largest trading partner in Latin America.