HÀ NỘI — Meta has unveiled a wide-reaching effort to curb spammy content on Facebook, part of its broader commitment to support genuine creators and build a healthier, more trustworthy online space.

With over two billion daily users, Facebook presents huge opportunities for creators to connect with global audiences. But as the platform grows, so do attempts to exploit its algorithm – ranging from overuse of hashtags and off-topic captions to coordinated fake engagement. These tactics not only distort fair competition but also make it harder for authentic voices to be heard.

To restore balance, Meta said it will begin reducing the reach of accounts that post spam-like content. This includes posts with long, distracting or irrelevant captions, or those overloaded with hashtags. Such content will now be shown only to followers of the account and will no longer be eligible for monetisation.

Spam networks that create and operate hundreds of accounts to flood users’ feeds with repetitive material are also in Meta’s sights. These accounts will see their reach reduced significantly and may be excluded from monetisation schemes entirely. The move is intended to give more visibility to original and engaging content.

Impersonation and fake engagement have become growing concerns for content producers. In response, Meta removed over 23 million fake profiles in 2024 that were found to be imitating prominent creators.

The company also took down more than 100 million fake pages. In addition, Facebook is strengthening its Moderation Assist tools to automatically detect and hide suspicious comments that may come from accounts using false identities.

Meta is also increasing efforts to help creators protect their intellectual property. Through enhancements to its Rights Manager system, creators can now better safeguard their original work from unauthorised reuse or duplication.

The company emphasises that protecting creativity is essential to the long-term health of the creator community on Facebook.

While cracking down on spam, Meta is also encouraging creators to focus on authenticity and consistency. The company recommends that creators post high-quality, original content regularly and prioritise meaningful interaction with their audience. 

To support creators further, Meta has launched the Inspiration Hub – a resource that highlights trending hashtags, popular songs and content templates to help creators generate ideas and develop engaging posts.

One major concern on social media platforms in Việt Nam is the rise of fake or impersonating accounts. These accounts often spread false rumours, clickbait and scams. 

According to the National Cybersecurity Association, online scams were widespread in 2024, affecting hundreds of thousands of users with the total estimated loss mounting to nearly VNĐ19 trillion (US$740 million). — BIZHUB