HCM CITY — Klook, a platform for experiences and travel services in Asia including Việt Nam, has recently announced US$100 million in funding led by the global growth investment firm Vitruvian Partners. 

Klook said the latest investment underscores continued confidence in the company’s vision, market leadership, and operational excellence as the company accelerates its efforts to capture the fast-growing market of next generation travelers and deepen its reach across Asia Pacific. 

The investment from Vitruvian Partners, known for backing high-growth, category-defining companies, brings a wealth of expertise and global perspective to Klook’s next phase of growth. 

With a strong track record of supporting travel innovators and scaling global businesses, Vitruvian’s partnership reinforces Klook’s ambition to expand its reach, and solidify its position as a category leader. 

"We are thrilled to partner with Klook at this pivotal moment in its journey. Klook’s track record of innovation, commitment to customer experience, and deep market expertise make it uniquely positioned to lead the transformation of travel experiences in Asia Pacific. We believe Vitruvian's investment and its deep thematic expertise in the global travel experience market will help further drive Klook’s growth by strengthening its operational capabilities and expanding its reach," said Sophie Bower-Straziota, partner at Vitruvian Partners. 

The newly secured capital will drive Klook's next phase of growth and innovation. 

Through its expanded AI partnership with Google Cloud, the company plans to enhance customer experience, merchant operations, and internal productivity. 

Klook is also future-proofing the tourism sector through digital transformation and fostering community impact in collaboration with tourism boards across Asia-Pacific. 

For 10 years, the company has facilitated millions of seamless travel moments, empowered local businesses, contributed US$7.2 billion in GDP and supported over 219,000 jobs in Asia Pacific, reaffirming its pivotal role as a key economic engine in the region’s tourism sector. 

According to recent forecasts, international visitor arrivals in the region are expected to grow from 619 million in 2024 to 762 million by 2026, surpassing previous highs in 2019. This resurgence, coupled with evolving traveler behaviours, including a growing preference for experiences over material goods, positions Klook to capture significant market share as a trusted platform for experiences and services across the region.  VNS