Kaspersky, a leading cybersecurity and digital privacy company, has appointed IT veteran Adrian Hia as its new managing director for Asia Pacific (APAC) region.

Hia is set to lead Kaspersky’s drive to extend its market footprint, channel reach, and new business growth in key territories in the region, especially in the company’s fast-growing enterprise cybersecurity segment.

His role also includes spearheading and managing the region’s sales, marketing, and channel go-to-market strategy and execution.

“Adrian brings over two decades of experience in international companies and the local IT industry in APAC, where he successfully grew businesses, achieving outstanding results. We trust that his in-depth knowledge of both Asia-Pacific developed and emerging economies will help Kaspersky boost its business in the region, which is one of strategically important markets for the company. In his new role, Adrian will help Kaspersky identify new business opportunities and accelerate the B2B business momentum with a focus on the enterprise segment,” said Kirill Astrakhan, executive vice president for Corporate Business at Kaspersky.

Prior to joining Kaspersky, Hia was the senior regional vice president for ASEAN and Greater China Region at Zscaler.

Hia holds a bachelor's degree in applied science (computer engineering) from Nanyang Technological University.

He will be based in Kaspersky’s Asia Pacific headquarters in Singapore. — VNS