IHG expands upscale brand to Viet Nam
Already near completion, the stunning voco Ma Belle Danang property is located next to the beachfront along the main thoroughfare of the coastal city.
IHG Hotels &Resorts will expand its upscale voco™ brand to Viet Nam next year, following its partnership with Tuyet Lien Son Co Ltd, which will mark the first opening under the voco brand in South East Asia.
Already near completion, the stunning voco Ma Belle Danang property is located next to the beachfront along the main thoroughfare of the coastal city.
"With the increasing development and sophistication of Da Nang, we felt this was the perfect time to introduce a youthful and playful brand into the market. And, with Viet Nam’s strong growth trajectory, we are confident that voco will continue to expand to other locations as a core upscale offer of IHG Hotels & Resorts,” Serena Lim, Vice President, Development for IHG, South East Asia & Korea, said.
Since its launch, voco™ has experienced incredible growth across the globe, with more than 35 properties either now open or in the pipeline, including hotels in Australia, the UK, Montenegro, UAE and China.
Over the next few years, new hotels are set to open in Germany, France, The Netherlands, Egypt, Poland, Cyprus, South Africa and Thailand. — VNS
