The South Korean-headquartered life insurer Hanwha Life Vietnam has launched LIME, the first ever digital platform for the insurance market of Viet Nam.

The LIME mobile application will be available on both iOS and Android. The LIME app launch is a part of Hanwha Life's "customer-centric" strategy, showing the company's substantial investment in improving customer experience.

Besides some features such as online contract management, automated insurance underwriting, e-payments, LIME taps into the vast potential of Hanwha Life's digital ecosystem. LIME also serves everyone in Viet Nam as a lifestyle platform and delivers lifestyle content and services with interactive features like social networks.

At the same time, LIME seeks to team up with digitally-driven commercial banks and fintech in Viet Nam, such as MoMo, Payoo and VNPAY, in a bid to diversify Hanwha Life's payment approaches.

"With a high level of interactivity and comprehensive expertise, we hope our digital platform LIME will become a close friend of all users. We are striving to make a significant and positive impact for the whole community," said Im Dong Jun, CEO of Hanwha Life Vietnam.

“With many smart features to meet the needs of insurance services, LIME is a comprehensive solution to help users manage their financial plans and explore interesting topics, said Jun.

Besides LIME, Hanwha Life will create synergies with Hanwha LIFEPLUS VN – a dedicated YouTube channel with colourful content about life, experiences and solutions to make life better. Currently, the channel has attracted more than 240,000 followers.

In 2020, Hanwha Life Vietnam maintained sustainable growth and stellar performance. The South Korean insurer boasted around VND1.9 trillion (US$82.6 million) in total revenue in the first six months of 2021, up 21 per cent compared to the same period last year. Its profit for the first six months has reached approximately VND175 billion ($7.61 million), expecting to record profits for three years in a row. Hanwha Life Vietnam currently is enhancing its customer value proposition through more than 170 service points nationwide. — VNS