Ride-hailing app Grab on Thursday announced the launch of its food delivery service, GrabFood, in the central city of Da Nang.

It comes a month after its launch in Ha Noi, the company said.

Customers in Da Nang can now enjoy on-demand transport, parcel delivery and food delivery through a single app.

Grab said soon it would offer promotions for GrabFood orders.

Cashless payment for food delivery via GrabPay by Moca has been beta tested in Hà Nội, and would soon be expanded to all three cities GrabFood currently operates in, it said.

“We are very pleased that within a short period of time, GrabFood has received strong support from consumers, delivery and merchant partners in HCM City and Ha Noi,” Jerry Lim, its Viet Nam country head, said.

“This generated strong motivation for us to launch GrabFood in Da Nang as soon as possible.”

Since its launch in June in the country GrabFood has grown 20-fold.

Outside of Indonesia, Viet Nam is Grab’s fastest growing country for food delivery.

In addition, as a tech company, Grab has the advantage of using data to thoroughly understand the diverse demands and tastes of Vietnamese consumers.

Grab is one of the most frequently used O2O mobile platforms in Southeast Asia. Its app has been downloaded into over 125 million mobile devices. — VNS