German wine-growing enterprises eyes Vietnamese market
A workshop on agriculture, especially the wine products of the Germany’s largest wine-growing region, the State of Rheinland-Pfalz, has been held in Ha Noi.
A workshop on agriculture, especially the wine products of the Germany’s largest wine-growing region, the State of Rheinland-Pfalz, was held in Ha Noi.
Co-organised by the Delegation of German Industry and Commerce Vietnam (GIC/AHK Vietnam), the Ministry of Economic Affairs, Transport, Agriculture and Wine-growing of Rheinland-Pfalz State, and the Business Representative of Rheinland-Pfalz in Viet Nam, the event aims to introduce to Vietnamese people the agricultural strength of the state with six major wine-growing regions as well as the its famous wine making process.
The event also aims to develop the business co-operation between businesses from this state and Viet Nam in the viniculture sector.
Known as the “Germany’s No 1 Wine-growing Region”, the Rheinland-Pfalz State’s wine production makes up 65 per cent of the whole German wine production, according to Chief Officer of the Agriculture and Viniculture Marketing Research under the State Rheinland-Pfalz's Ministry of Economic Affairs, Transport, Agriculture and Wine-growing, Heribert Groeber, who was at the workshop to introduce the region.
Speaking at the event, which took place last week, German Ambassador to Viet Nam, Guido Hildner said that Germany is a country with a long tradition of wine production.
“We have several wineries which are more than 1,000 years old. What makes German wine special is its premium quality. However, due to many reasons, its leading status has changed a bit in the 20th century. But over the past 20 years, Germany has gained back the position as one of the best wine countries in the world. The German wine-makers today are considered the most innovative and creative in Europe,” he said.
Viet Nam, with the constant increase of hotels and restaurants, as well as the large number of Western expatriates and tourists – the biggest consumers of wines and spirits in the country, is considered a potential market for wine producers all over the world, including ones from Germany.
Before Ha Noi, a similar event was held in HCM City. — VNS
