The Cassina showroom has announced that it will feature a series of living environments with sofas, chairs, stools and beds by Philippe Starck, a legendary creator, at its showroom in Times Square Building in District 1 in HCM City.

Over 20 years, Starck has worked with Cassina, a global brand that represents Italian contemporary design, to rethink the classic sofa. His designs, often disruptive and always timeless, respond to the needs of an ever-evolving home.

Starck believes that the sofa is a centre of gravity that can be used in the most versatile of ways, and is a key element in the life and balance of the home.

During his trip to Viet Nam, for the very first time, the French designer was guest of honour during a design talk titled "The Other Conversation".

The event was organised in HCM City by Eurasia Concept in collaboration with Cassina, with the attendance of more than 1,000 guests, including professional architects, designers, students and design enthusiasts in Viet Nam.

During the talk, Starck discussed his creative process with Cassina, including his work on living environments with sofas, chairs, stools and beds, which were all founded on the concept of elegant and timeless comfort.

Starck said that during his design career, he has had a mission and a vision: creation, whatever form it takes, must improve the lives of as many people as possible.

With a career with 10,000 creations, either completed or yet to come, Starck has achieved global fame, and his tireless protean inventiveness should never overshadow the essential.

His work is exhibited in the collections of European and American museums, including the Musée National d’Art Moderne and Musée des Arts Décoratifs in Paris, Museum of Modern Art and Brooklyn Museum in New York City, Vitra Design Museum in Basel, and Design Museum in London.

Starck has been honoured with more than 180 prizes and awards that acknowledge his great contributions to design and honour the importance of creation to humanity.

Eurasia Concept is a distributor for international luxury living. It showcases more than 50 of the finest European luxury furnishing brands, featuring a wide range of exquisite and elegant products, from classic to semi-classic to contemporary.

The company has brought its essence closer to the local creative community through exhibitions, contests, and, especially, the design talk series.

The Design Talk has welcomed renowned global speakers such as Giulio Cappellini, known as Italy’s Design Ambassador, and Patricia Urquiola, named Designer of the Decade. — VNS