The first corporate social responsibility programme (CSR) based on a digital platform in Viet Nams life insurance market, the Aviva Community Fund 2019, was officially launched in HCM City on Monday.

Organised by Aviva Vietnam and Vietnam Red Cross Society, the programme aims to call for and fund projects of individuals and organisations that bring about positive change for the community.

The programme also encourages ideas from the community, and encourages people to care and offer solutions to issues in the local areas where they live.

Under the programme, creative initiatives will be financially supported to come into reality with the expectation that individuals small actions can create great changes for the whole community.

This year, the Aviva Community Fund supports outstanding projects in three categories: environment, education and community health with a total funding up to VND3 billion (US$129,000) for 50 winning projects, in three levels of funding: $1,500, $3,000 and $5,000 for each project.

This years winner will be announced in September.

Paul George Nguyen, CEO of Aviva Vietnam, said: "Aviva believes that the local people in each community are the ones who can make a real impact to that region. And that's what the Aviva Community Fund is all about - helping communities make a big difference through small changes.”

The programme has achieved remarkable success in the UK, France, Italy, Poland, Hong Kong and Canada. Viet Nam was the first country in Southeast Asia to implement the Aviva Community Fund in 2017.

Aviva is a leading insurer in the UK with 323 years of experience in Europe, Asia and North America. The company specialises in life, non-life, healthcare and property insurance products. It currently serves over 33 million customers all over the world. – VNS