The Vietnam E-commerce Association (VECOM) and Nielsen Vietnam are partnering to carry out the countrys first-ever digital economy measurement.

It will be the first holistic assessment of the digital economys size and potential to get better visibility of the components of the digital economy, including infrastructure, e-business, e-commerce and e-ads.

It will also provide insights into e-consumer confidence index, online purchase behaviours and attitudes, e-business equity ranking, and the logistics and cashless payments landscapes.

All this information would be of value not only to e-businesses but also to government agencies, companies, investors, and the public, Nguyen Ngoc Dung, deputy president of VECOM, said. — VNS