The official launching event of the Aussie Beef Mate Club in Viet Nam has brought a new culinary experience to diners.

The event for professional chefs and food experts was hosted this week in Ha Noi by Aussie Beef & Lamb (ABL) of Meat & Livestock Australia (MLA) and led by the first Australian Beef Ambassador in Viet Nam.

Aussie Beef Mates is a global beef ambassador project that identifies influential food experts that are passionate and actively committed to growing Australian Beef’s global reputation.

The Aussie Beef Mate Club's mission is to create a platform for professional chefs/food bloggers to share knowledge, broaden the network and help to develop the food and beverage community.

Spencer Whitaker, director of Market Development Asia-Pacific at MLA, introduced the Australian beef and lamb industry.

Through more than 200 years of history, Australia has been known as the world’s leading country in the production of export-quality beef, goat and lamb.

With more than 45 years of experience in the meat cutting industry and 14 years working at Rockpool restaurant in Melbourne, master butcher Glenn Watson demonstrated his expert cutting skill to provide standard cuts of Australian beef.

George Bloomfield, head chef at Khoi Restaurant in Ha Noi, instructed on the process of Australian-standard beef with wood fire and dry aging.

The diners were served an appetising menu, of which the main ingredient was Australian-standard beef produced with a special processes, including Sukiyaki dry-aged beef ribs with dried shallots and fermented chili, raw beef and grilled rice cake, and Sake-braised beef with pickled eziza, grilled carrot and cashew.

ABL is a trademark of MLA, the agency responsible for marketing Australian beef, lamb and goat products to consumers in 34 countries globally.

MLA is a non-governmental organisation primarily funded through taxes from Australian farmers to research and develop markets for the Australian red meat industry.

It focuses on the research and development of livestock technology, which helps setting standards for meat supply chains, and promotional and branding activities to bring Australian beef brand to the worldwide market. — VNS