HÀ NỘI — ASUS has officially opened its first exclusive store in Việt Nam, offering consumers a chance to experience its comprehensive product ecosystem.

Situated on Xã Đàn Street in Đống Đa District, Hà Nội, the store features an extensive selection of premium laptops, including high-performance gaming models, business-oriented solutions, and specialized devices tailored for content creators.

Việt Nam remains a key strategic market for ASUS as the company continues to expand its retail network across the region. This initiative is part of ASUS's broader vision to strengthen brand engagement and elevate the consumer shopping experience.

Currently, ASUS holds a dominant market share in Việt Nam, with 27 per cent in consumer laptops, 25 per cent in gaming laptops, and 76 per cent in the AI-powered Copilot+ PC segment.

Eric Lee, Regional Director of Southeast Asia at ASUS, emphasised the company’s commitment to innovation and accessibility.

"This grand opening marks a major milestone in ASUS’s growth in Việt Nam, providing consumers with more opportunities to explore our cutting-edge product ecosystem," he said. 

From now to the end of this month, visitors to the ASUS exclusive store can test cutting-edge gaming laptops, explore the latest AI-powered models, and enjoy exclusive discounts of up to 61 per cent.— BIZHUB/VNS