HCM CITY — Amway Vietnam has launched its new strategy, 'Live Healthy, Live Happy', at the Amway Expo 2025 in Ho Chi Minh City.

The strategy aims to foster a proactive health care approach, spreading positive living inspirations while focusing on sustainability. This initiative is marked by two significant partnerships, one with the National Institute of Nutrition (NIN) and another with the Southern Youth Union Office. These collaborations aim to promote a healthier and happier life for the community through research, nutrition education and social responsibility projects.

At the expo, Amway unveiled its 'Morning Nutrition' product solution, developed in collaboration with the National Institute of Nutrition. This solution combines Nutrilite products to promote healthy breakfast habits and personalised nutrition. Amway’s commitment also extends to environmental sustainability, with a project aimed at urban tree planting and climate change response, in partnership with the Southern Youth Union Office.

The strategy is built on six pillars: physical health, mental health, community connection, personal development, financial health and protecting the planet. These pillars collectively support Amway’s goal of improving the quality of life for individuals, helping them maintain physical and mental well-being, nurture personal growth, develop financial stability and protect the environment.

 

Associate Professor Dr Tran Thanh Duong, Director of the National Institute of Nutrition, said at the event: “We assess that the strategy 'Live healthy, live happy' that Amway is implementing is not only in line with global trends but also meets the practical needs of the Vietnamese people. 

"We believe that, through this cooperation, we will contribute to bringing the most optimal nutritional solutions to the Vietnamese people, supporting the community towards a healthy, energetic and happy life.”

The collaboration aims to provide optimal nutritional solutions to enhance the health and well-being of the community. Amway Vietnam is committed to sustainable development beyond nutrition.

In 2025, Amway will partner with the Southern Youth Union Office to promote environmental protection and climate change response, with a financial commitment of VNĐ1 billion.

The programme will focus on urban tree planting to enhance green spaces and improve community quality of life.

 

Amway General Director Huỳnh Thiên Triều reinforced the company’s dedication to supporting the Vietnamese community in their pursuit of a healthier, happier life, positioning Amway as a leader in proactive health care and sustainable living. — VNS