Ford Vietnam gains 90 per cent of sale growth in Q2

Tuesday, Jul 30, 2019 09:52

Ford Explorer. The US-imported car lead Viet Nam’s premium full-size SUV segment with 135 units sold in the second quarter this year. – Photo Courtesy Ford Vietnam

US auto maker, Ford Vietnam, has recently announced to gain a growth of 91 per cent in sale in the second quarter of this year, reaching 7,960 vehicles.

The fruitful result of Q2 has helped the company push its first half sale to 15,461 units, surging by 61 per cent year-on-year, the company said.

According to the company, its second quarter’s performance was driven by strong sales across the company’s lineup in Viet Nam, in which the Ranger pickup, Explorer large SUV and Transit commercial van each continue to lead their respective segments during the quarter and year-to-date.

“Despite facing various challenges in the domestic market during the first six months of the year, our Ford vehicles have continued to experience strong demand across the country, particularly the Ranger and Everest,” said Pham Van Dung, managing director, Ford Vietnam.

The segment-defining Ranger pickup truck led Ford’s second quarter with sales of 2,711 vehicles, helping drive its total first half sales up 91 per cent year-over-year to 5,497 vehicles. The Ranger continues to set the benchmark for the segment with its unmatched versatility, and outstanding design, comfort, and refinement.

The launch of the new Ranger last year have helped give its sales an additional boost and momentum in 2019, including the launch of the high performance, off-road Ranger Raptor, featuring tougher and sportier appearance with additional premium features, Ford Vietnam said.

The Everest SUV contributed to the record second quarter with sales of 2,053 vehicles, pushing its year-to-date sales up to 3,588 vehicles. Sharing the same powerful Bi-Turbo engine with the Ranger, the Everest redefines consumer expectations for a mid-size SUV with its bold design and refined interior, off-road capability with on-road comfort.

The US-imported Explorer continued to lead Viet Nam’s premium full-size SUV segment in the second quarter with retail sales rising 45 per cent year-over-year to 135 vehicles. Demand for the Explorer is supported by the strong appeal of its powerful and fuel efficient 2.3L EcoBoost engine, as well as its bold design, top-notch cabin comfort, and cutting-edge driver-assist technologies.

The 1.5L EcoBoost-equipped Focus delivered second quarter sales that increased six percent to 607 vehicles, with year-to-date sales now up 39 per cent to 1,150 vehicles.

The popular EcoSport compact SUV delivered second quarter retail sales of 1,044 vehicles, raising its year-to-date sales up to 2,121 vehicles. Built on Ford’s global B-segment platform, the EcoSport continues to delight customers with its combination of small-car practicality and agility of an SUV.

The Transit meanwhile maintained its leadership in Viet Nam’s commercial van and bus segment with second quarter retail sales of 1,410 vehicles, as business owners and operators across a range of industries continue to appreciate the durability, versatility and value proposition that Transit delivers. – VNS

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