US automaker Ford on Wednesday launched next-generation Ranger, the smartest, most versatile and most capable Ranger ever, the company said.
Ford said that using years of Ford truck expertise and deep understanding of customers, the company collaborated with customers around the globe to create a vehicle and ownership experience that next-gen Ranger owners can rely on for their businesses, family lives and adventures.
Customer input was key to developing the next-generation Ranger’s rugged new look, Ford said, confirming that it conducted more than 5,000 interviews and dozens of customer workshops to understand how customers used their pickups and what they wanted and expected in the new Ranger.
The next-generation Ranger is bold and confident, with a purposeful exterior that shares Ford’s global truck design DNA.
For the first time, Ford Ranger offers matrix LED headlights. At the back, the taillights are designed in harmony with the signature graphics on the front. Inside, the car-like cabin steps up, using premium soft-touch materials, and a prominent portrait-style centre touchscreen with Ford’s signature SYNC 4 connectivity and entertainment system.
Ford said that customers wanted a flexible, modern cockpit that caters to both work and family duties. Ranger needs to serve as both a workspace and a haven, providing smart and connected features with more comfort and storage options than ever before.
In addition, the Ranger team worked to ensure that a wider variety of cargo could fit and stay secure in the load box.
Customers will be able to personalise their next-gen Ranger with a range of almost 600 fully factory-backed work, urban and adventure accessories, depending on the market.
The next-generation Ranger will be built at Ford’s plants in Thailand and South Africa beginning in 2022, with other markets to be announced at a later date.
In addition to revealing the next-generation Ranger, Ford also outlined its “always-on” commitment to customers, with a host of services centred around convenience on their terms. Depending on market, these include service pick-up and delivery, a Ranger Concierge programme, and streamlined online service booking options. — VNS