HA NOI (BIzhub) — MINI Asia and Euro Auto have launched the new-generation MINI at the first MINI showroom at 189 Nghi Tam Street, Tay Ho District, in the capital city.

Spanning across 337.83 sq.m, the new MINI showroom can display up to 9 MINI cars and comes with a dedicated MINI Lifestyle and Accessories corner. MINI Hanoi strictly follows the Corporate Identity for MINI, as promoted throughout the world. Its unique design is poised to evoke a feeling of "home", while keeping to its modern and premium look, thereby making it a great place for trend-conscious Vietnamese urbanites to hang out.

"We are excited to be appointed as the official MINI importer in Vietnam. Being one of the fastest growing markets in Southeast Asia, Vietnam has a thriving young population who are trendy, fashionable and non-conforming. They make a perfect fit with the MINI brand, which is widely recognized for bearing the same traits," said Horst Herdtle, CEO of Euro Auto. "The reason why we have chosen to launch MINI in Hanoi is primarily because of Hanoi's rich and cosmopolitan history, which makes it a closer fit with the British roots of MINI".

Since 2007, Euro Auto has been setting the benchmark in terms of customer care and service for the premium automotive industry in Vietnam. Moreover, Euro Auto was the only automobile company in the premium segment that achieved seven consecutive years of growth in sales volume.

After-sales servicing and maintenance, meanwhile, will be shared with the BMW Long Bien Showroom. Located about 3.5km from the MINI showroom, the BMW Long Bien Showroom offers full-fledge 4S capabilities and has up to 20 work-bays that can service approximately 1,000 cars per month. It also comes with a dedicated spare parts division and integrated service information centre. — VNS