Discounts drive car sales in Viet Nam

Monday, Jan 13, 2020 15:47

A corner of Hyundai service centre of TC Motor in Ha Noi. — Photo

Nearly 400,000 cars were sold in the Vietnamese market in 2019 thanks to valuable gift and discount programmes, which were launched at the beginning of the year, said the Vietnam Automobile Manufacturers’ Association (VAMA).

Of the figure, more than 320,300 units were sold by VAMA members, marking a year-on-year increase of 12 per cent. The other nearly 80,000 units came from TC Motors.

VAMA said that the above sales did not fully reflect the overall figures for the automobile market, because there was also the presence of Audi, Jaguar, Land Rover, Mercedes- Benz, Subaru, Volkswagen, Volvo and Vietnamese automaker VinFast.

To achieve the above sales, businesses offered promotions, incentives, discounted car sales and valuable accessories for car buyers.

Toyota Motors Vietnam offers up to VND100 million for customers buying Corolla Altis, Vios, Innova and Fortuner cars. VinFast also offers a discount of VND100 million to buyers of Trailblazer SUVs.

Meanwhile, Mitsubishi reduced prices by up to VND91 million and presented gifts to customers who bought Attrage, Mirage, Outlander, Pajero Sport and Triton models. Mazda Vietnam also cut all its models by VND100 million.

Insiders said Viet Nam’s automobile market in 2020 will maintain a growth rate of 10-20 per cent thanks to the current abundant supply of cars.

Pham Van Dung, CEO of Ford Viet Nam, said businesses will continue to launch promotional programmes to stimulate consumption as well as introduce new cars to meet demand.

Dung said the demand for cars is increasing. Many people want to buy new cars, not only to be safer on the road but also to experience new models.

According to a forecast by Viet Dragon Securities Corporation (VDSC), the Viet Nam automobile industry has many opportunities to develop in the future.

The VDSC statement was based on three factors supporting the development of the retail automobile market.

The first one is rising incomes, which in turns leads to higher demand for cars. This is forecast to continue, as the country’s GDP is forecast to be 7 per cent per year in 2021-2030.

The second factor is based on strong development infrastructure, while the last factor is that the rate of car owners in Viet Nam is still much lower than that of Southeast Asia. — VNS

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