BMW launches BMW Motorrad in Ha Noi. — VNS Photos

HA NOI (Biz Hub) — Euro Auto, the sole distributor of BMW in Viet Nam, on Sunday officially launched its BMW Motorrad in the capital city of Ha Noi, marking its officially participation in the Vietnamese motorcycle market.

The BMW Motorrad is sold at the company's Long Bien Showroom in Ha Noi. Initially, three models, the Roadster, Enduro and Urban Mobility, will be sold at a price of more than VND500 million to VND700 million (US$25,000-$35,000).

On the occasion of the launch, all BMW Motorrads in Viet Nam will receive a free examination.

Previously, BMW announced the result of its promotion programme in 2014. Six of its customers who had bought a BMW car in 2014 received a free vacation at Da Nang's most luxurious resort, and three others won the promotion's biggest prizes, a pay-back amount of VND430 million ($20,140) each.

In 2014, Euro Auto sold 1,300 units, including BMWs and Minis, a year-on-year increase of 32 per cent. — VNS