The authorised Mi store opens in District 7 of HCM City. — VNS Photo

Global technology company Xiaomi, in partnership with Digiworld on Saturday opened the first authorized Mi Store in Viet Nam.

Located at 3F-26B Crescent Mall in HCM City’s District 7, the store offers shoppers an insight into the range of lifestyle technology products that form part of company’s “Mi Ecosystem” range.

In addition to the smartphones that the company has brought to the Vietnamese market in the 10 months since it announced its market entry, the store will also showcase the award-winning Mi LED Desk Lamp, Mi Smart Scale, Mi Robot Vacuum, Mi Air Purifier and Mi Band 2.

Xiaomi Senior Vice President Wang Xiang said: “the opening of our first authorised Mi Store in HCM City proves that we have great expectations for growth in Viet Nam. We feel that the Vietnamese market has great potential. We are all very excited to have this momentum in Viet Nam to continue bringing new products with great technology to the people at price points that provide outstanding value.”

The company inked a distribution partnership with Digiworld in March 2017. It views the authorised Mi store as an immersive showcase of the depth and breadth of its portfolio, demonstrating its commitment to providing Vietnamese customers with greater accessibility to experience its wide array range of products.

CEO of Digiworld Doan Hong Viet said: “the partnership between two companies today reaches another milestone as we inaugurate a store packed with many of the technologies that have made Xiaomi such a world leader in this space. As a market expansion service with a two-decade legacy of excellence, we are always looking for innovative ways to bring our partners products to Viet Nam. We look forward to continue bringing Xiaomi’s products to Viet Nam.”

In the same day, the company announced that Mi A1 Special Edition Red will be available in limited numbers. — VNS