Vietnamese technology startup JAMJA Joint Stock Company has raised VND20 billion (US$858,369) from international investment funds in the pre-Series A round.

Four investment funds from the Republic of Korea and Japan participated in this round, namely Korean KB Investment, Nextrans, Bon Angels and Japanese information technology corporation Framgia.

JAMJA is a platform for discount discovery on restaurants, fashion and beauty products. The company also received investment from Foody.vn and homegrown venture capital firm ESP Capital in 2016 and 2017.

According to JAMJA’s general director Le Hung Viet, this success will help JAMJA focus on investing in product development, vertical integration, market expansion and customer growth.

Explaining why they invested in JAMJA, Taihei Kobayashi, Framgia’s managing director said: “The vision and strategic market of JAMJA is very potential. Our company is able to support the technical resources, which are our strength, to help JAMJA conquer the market.”

Established in 2015, JAMJA has a base of discount information of major brands posted online and on social media. Currently, JAMJA hits nearly five million views of promotion news per month.

This start-up aims to be a discounted app in Viet Nam with hourly discounted bookings and fast scalability from restaurants and entertainment to beauty. JAMJA is being used by many brands as a platform for enhancing promotions and increasing sales such as The Coffee House, Kichi Kichi, Toco-Toco, Food House and Popeyes. — VNS