The front page of e-commerce website www.123mua.vn. Its owner, VNG corporation, has sold the website to the FPT Corporation, according to its announcement on July 9.

HA NOI (Biz Hub) — Viet Nam's Internet and technology corporation VNG announced on July 9 that it has sold its e-commerce website www.123mua.vn to the FPT Corporation, but did not reveal the selling price.

FPT's ecommerce site www.sendo.vn will take over www.123mua.vn and implement the contracts with its customers. "Trade is an important part of our development strategy in 2014 and in the next few years. This is also a long-term commitment by FPT to develop e-commerce in Viet Nam," Sendo's General Director Tran Hai Linh said. "Our objective is to become the e-commerce website with the largest number of transactions by providing services of high quality and guarantees."

VNG Deputy General Director Nguyen Hoanh Tien said that the trade would bring long-term benefits for consumers. "Sendo can approach the large number of customers of www.123mua.vn, and the shops on this ecommerce floor will have an opportunity to increase their service quality and gain more benefits with Sendo's support," he added.

A report by the Viet Nam Ecommerce and Information Technology Agency (VECITA) in April had said that www.123mua.vn, established in 2006, was one of the top 10 websites frequented by Internet users. It has registered between 5.5 million to 6 million visits, and around 2,500 new stores register with it every month. There are approximately 80,000 products on sale on the website, mainly fashion and technology products for young people.

The website www.sendo.vn was launched in September 2012 with a business-to-consumer-to-consumer model. Firms can offer products and services on this platform and can get advertising and consultation support from the website. — VNS