HA NOI (Biz Hub) — Vietnamese Internet Corporation VNG has become an exclusive partner with global mobile advertising network InMobi to provide mobile advertising solutions in Viet Nam.

The cooperation between VNG and InMobi will help enterprises reach more customers on smartphones. Photo toancauxanh.vn

The co-ordination will help VNG support enterprises in spreading their brands to customers by embedding videos in banner advertising, filtering customers and offering different advertising formats.

Nguyen Hoang Que Nga, deputy general director of the corporation's online sales said that advertising on smartphones was the best way for firms to reach customers at the moment.

"Vietnamese advertising providers will gain benefits from Inmobi's high-technology such as using multimedia and advertising serving [which places advertisements on websites]. This enables businesses to approach Vietnamese customers in the smartest way," she said. — VNS