The Sony Show, the Japanese electronics giant’s biggest annual event, opened in HCM City on Friday, showcasing its latest technologies and products.

The three-day event, titled Youth Up with Sony is expected to attract millions of visitors, especially youth.

The items on display include the Bravia Master series, glass speakers, hi-res audio equipment, 3 box series, sound bar, alpha full-frame, cyber-shot RX series cameras, action cam, Xperia phones, and others.

Visitors can take part in many contests like a play-up competition for gamers, cosplay up, talent up and travel talk.

At the opening ceremony yesterday Sony launched two new brands in the Bravia Master series: A9F and Z9F.

Sony said the series has the most advanced image technologies it possesses.

The two new TVs are equipped with an image technology called X1 Ultimate which Sony said would bring life-like images to viewers.

The company also said it has tied up with Netflix to invest in developing advanced visual technologies, and the “Netflix Calibrated Mode” would help maintain the same image quality on TV as the original version.

A9F is available in 55 and 65-inch models while Z9F is a 75-inch TV.

The new TVs will be marketed starting from VND73.4 million (US$3,200) for the A9F and VND129.9 million ($4,600) for the Z9F.

The company has announced many promotion programmes with discounts of up to 40 per cent at the event, which is taking place at the Youth Culture House in District 1.

The Sony Show will next be organised in Ha Noi at Vincom Royal City. — VNS