Sendo collaborates with Google on online advertising service

Thursday, Aug 03, 2017 17:49

Nguyen Dac Viet Dung, chairman of management board of and Matthew Heller, head of Google’s Channel Partnerships, Southeast Asia launches Shop Ads. – VNS Photo

E-commerce platform has announced it is collaborating with Google to digitise and offer automatic online advertising service Shop Ads to 120,000 merchants on its marketplace.

“At, we are committed to helping SMBs and consumers take advantage of the opportunities online. Vietnamese consumers, in turn, can access a wide range of products and choices in over 25 categories, supplied by 120,000 merchants. Therefore, this cooperation between and Google is not only a crucial development strategy by for its shops, but will also contribute to Viet Name’s e-commerce development,” Tran Hai Linh, CEO of, said.

“We are happy to work with to help SMBs in Viet Nam grow and take advantage of the opportunities online,” Matthew Heller, head of Channel Partnerships, Southeast Asia, said.

" offers knowledge, experience and end-to-end customer service on digital advertising, so that merchants can focus on running their businesses.”

SMBs can sign up for this service directly on the website with just one click and their Google advertising campaigns will go live immediately.

With a reasonable budget of only VND80,000 (nearly US$4) per day, Sendo merchants can reach at least 1,200 potential customers directly on the largest search advertising system Google, spending only VND60 (3 US cents) per customer. Moreover, Sendo merchants pay only when someone clicks on their ad. If no one clicks, they do not need to pay.

Over 300 merchants have signed up to use the Shop Ads service through this collaboration and have recorded positive results.

The owner of “Chat,” a household utilities e-commerce site, said his business has grown after using Shop Ads. “Since using the service, I have seen more customers visiting my online shop on When people search the key word “household utilities” on, they will see the ad for my shop. My sales have grown more than 40 per cent since I started using Shop Ads compared with previous months.”

According to a survey by Vinalink, Google ranked second in online advertising revenue in Viet Nam with VND2.2 trillion in 2015, following Facebook with VND3 trillion. Meanwhile, total revenue from all Vietnamese advertising enterprises had a smaller market share with VND1.9 trillion. — VNS

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