Customers and partners attend SAP Innovation Day in Ha Noi to know about its technology. — Photo dangcongsan.vn

HA NOI (Biz Hub) — Over 150 customers and partners gathered on August 22 at SAP Innovation Day – New SAP in Ha Noi to hear how SAP is helping companies become innovative by simplifying their IT environments.

The event featured a comprehensive showcase of SAP's innovative solutions, such as Mobility, SuccessFactors, Profitability and Cost Management (PCM), HANA and In-memory computing.

In addition, there were four special tracks, including Finance, HR, Technology and Mobility, designed to help participants gain deeper insights into SAP's innovative offerings so they can manage, decide and run their businesses better.

SAP Innovation Day provides participants with unique opportunities to connect with industry experts and SAP partners who can shed important insights on the latest market trends, such as cloud computing.

"We're living in a world of exponential change and constant disruptions. More than ever, growth is synonymous with innovation," said Francois Lancon, President and Managing Director, SAP South East Asia.

"Done right, businesses can turn new technologies into a powerful force for transforming and redefining their own future. Many businesses spend 70 to 90 per cent of their IT budget just to "keep the lights on," at the expense of delivering new innovations. As a result, simplifying the complex IT landscape is becoming a business priority for companies to accelerate innovation cycles."

The gathering provided experienced customers who could explain how new technologies, such as in-memory and cloud computing, can dramatically simply IT environments, while exploring latest trends, such as the "Internet of Things", to optimise companies' resources and networks.

"In today's competitive environment, businesses needs to stay ahead of the competition," said Pham Truong, Country Managing Director, SAP Viet Nam. "By bringing leading edge innovations to streamline and simplify business operations, SAP helps businesses to have the opportunity to reshape their future and set them on a fast track. At SAP, our job is to bring the best combination of breakthrough technology innovations together to help businesses simplify their IT infrastructure, slash unhealthy operational expenses and accelerate their growth agenda.

As market leaders in enterprise application software, SAP helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktops to mobile devices – SAP empowers people and organisations to work together more efficiently and use business insights more effectively to stay ahead of the competition. SAP applications and services enable more than 238,000 customers to operate profitably, adapt continuously, and grow sustainably. — VNS