Samsung Electronics has won the 2016 Creative Marketer of the Year award at Cannes LIONS. — VNS Photo

HCM CITY (Biz Hub) — Samsung Electronics has won the 2016 Creative Marketer of the Year award at the Cannes LIONS International Festival of Creativity, the largest global gathering of creative communications professionals and advertisers.

Samsung's campaigns last year included ‘Look at Me' for technologies to support autistic children, ‘Safety Truck' on road safety, and ‘Center Stage' for an enhanced consumer retail experience.

"When you look at Samsung's wins at Cannes Lions, even just last year, what strikes you is the diversity of Lions that they are taking home through their overarching commitment to creativity," Terry Savage, chairman, Lions Festivals, said.

"They're excelling across the board, including in areas such as healthcare communications, craft and branded content, as well as picking up a Titanium Lions."

The annual event in the French town will be held this year events from June 18 to 25 with more than 15,000 delegates from over 95 countries attending. — VNS