Samsung smartphone sales fall in Viet Nam

Thursday, Mar 12, 2015 15:21

Samsung smartphone sales fall in 2014 although it accounts the largest amount of the market share in Viet Nam, a report of IDC reveals. — Photo

HA NOI (Biz Hub) — South Korean tech giant Samsung continued to lead the Vietnamese smartphone market in 2014, but its sales fell significantly, said the latest report of market research company IDC.

As local tech website ICTnews reported, the statistics showed that Samsung led the Vietnamese smartphone market last year with a 26 per cent market share, which was a 12 per cent fall compared with 2013.

In 2012, the firm controlled 54 per cent of the smartphone market in Viet Nam.

Although it still leads the market, Samsung has seen a remarkable decline in sales in the past few years.

The market share of smartphones in Viet Nam in 2013 and 2014. — Photo

Meanwhile, Microsoft increased its market share to 24 per cent last year, eight per cent higher than in 2013.

IDC said that the market share of Microsoft in Viet Nam is higher than what it has achieved in other countries in the region. However, it added that Microsoft's smartphones are budget and entry-level devices, and the high-end segment is still dominated by Samsung and American firm Apple.

Chinese brand Oppo also saw significant growth last year, claiming eight per cent of the country's market share. In 2013, it had accounted for only one per cent of the total smartphones purchased in Viet Nam. The growth of Oppo is understandable as it has poured large amounts of money, as compared to its rivals, in marketing campaigns in the country.

Asus had six per cent of the market share last year, while in 2013, it had zero per cent.

The report also illustrated that 28.7 million mobile phones were sold in Viet Nam last year, 13 per cent higher than in 2013. Of them, 41 per cent or 11.6 million were smartphones, a 57 per cent increase compared with 2013. IDC has forecast that the sales of smartphones will surpass the sales of feature phones in 2015. — VNS

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