Next100 and Pushsale signed an agreement to promote digital transformation. - Photo courtesy of NextTech

Shark Tank's Nguyen Hoa Binh, chairman of NextTech Group on Tuesday officially announced investment of VND10 billion (US$431,600) into start-up Pushsale to help business expand in the ASEAN market.

The investment through the Next100 start-up fund would help Pushsale initiate their Push1000 campaign to implement successful digital transformation for 1,000 online sale firms in Viet Nam and two other markets in ASEAN including Indonesia and Myanmar in 2020. If the deal is successful, this would be the 8th product which NextTech Group expands to ASEAN market following its fintech, ride hailing and e-payment solutions.

PushSale.vn is an overall digital transformation platform for online sale firms which was built in March. The platform helps manage each segment of online sales from advertisement, orders and delivery. It focuses on pharmacy, cosmetics and home appliances.

After just nine months of operation, Pushsale has 50 customers. It targeted to have 1,000 customers in 2020.

Speaking at the ceremony, Binh said in the past two years, the trend of applying technology into management activities or digital transformation has been given much attention from small-and-medium enterprises as the business environment has become more fierce.

“NextTech Group would not only invest into Pushsale but also bring its ecosystem of technology foundations including logistics Boxme.asia; e-commerce Netsale.asia; goods delivery HeyU, e-payment Ngan Luong to serve demands of online sale businesses,” he added.

Do Xuan Thang, founder cum CEO of Pushsale said they targeted to become the pioneer in the digital transformation for online sale firms.

Next100 fund has affirmed its position as one of strategic investors for Vietnamese start-ups in the technology sector and providing them with their available ecosystem and experience to be capable of competing in the global market. — VNS