Tony Vu General Director of AdTrue gives a speech. — VNS Photo

HA NOI (Biz Hub) — FPT Adtrue advertisement JSC (FPT AdTrue) officially launched its advertisement company (FPT AdTrue) today (Sept 26) in Ha Noi.

FPT AdTrue is the latest business project based on a modern technology platform invested by the FPT Corporation. FPT AdTru was established on August 1, 2016,with experts who have more than 20 years of experiences in the field of online advertising.

By working with FPT AdTrue, editorial and media agencies' advertising revenue will be optimised in the form of intelligent ads by automatically approaching the right customers, through the monopoly pricing model and by selling premium impressions to potential clients through auctions.

The way of approaching potential customers will be made easier thanks to the upgraded technology provided by FPT AdTrue.

In 2015, the global ad industry reached revenue of US$513 billion, of which $148 billion came from the online ad industry. Programmatic advertising accounted for two-thirds of online advertising's revenue. In Viet Nam, the cost of online advertising is some $45 million. — VNS