Flappy Bird among world's 50 most popular brands

Thursday, Feb 26, 2015 18:06

Viet Nam's Flappy Bird mobile game ranks 39th in a report on the world's 50 most popular brands of 2014 released by American company Infegy. — Photo xahoithongtin.com.vn

HA NOI (Biz Hub) — Viet Nam's Flappy Bird mobile game has been ranked 39th in a report on the world's 50 most popular brands of 2014.

The report was released by Infegy, an American provider of intelligent social media monitoring, which is also an analytics platform.

The game, developed by Vietnamese Nguyen Ha Dong, became a phenomenon at the beginning of 2014 and was the most downloaded application on the Google Play Store and App Store for Android and iOS devices.

The report is based on data collected by Infegy through its product ‘Infegy Atlas', a social media intelligence platform that enables brands, researchers, and agencies to understand consumers better and faster through advanced analysis of social data. It analysed more than 800 brands and drew from insights from billions of online conversations in 2014 and from Infegy Atlas' analysis.

Flappy Bird is the only game on the list, although other games, such as Clash of Clans, were also tracked. The most popular topics for conversation included Flappy Bird clones, the Flappy Bird creator and App Store.

The game caught users' attention the most in February with 8.36 million posts, followed by January with 5.93 million posts. Out of these posts, 56 per cent were positive, 37 per cent were negative and 6 per cent were mixed. Its purchase intent was 7 per cent.

Besides the game, NBC International, Toyota, Intel and Fox also figured on the list for the first time at positions 42nd, 44th, 45th and 48th respectively.

Google topped the list for the second year in a row, although total posts fell by 30 per cent compared with that last year. Twitter maintained its second position and also saw a decline in the number of total posts. Meanwhile, Facebook and Apple climbed to the third and fourth spot, respectively.

At the No 6 spot was Disney, which garnered the highest positive brand sentiment at 86 per cent, while at No 31 was CNN, which evoked the most negative sentiments at 53 per cent.

Details about the 50 brands are available here. — VNS

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