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| HPT Corporation, one of Microsoft partners in Viet Nam. A recent survey by IDC shows that enterprises focusing on cloud and mobility have high revenues, large margins and new customers. — Photo hpt.vn |
HA NOI (Biz Hub) — Enterprises in the Asia-Pacific region with a strong focus on cloud and mobility solutions have high revenues, large margins and new customers.
This was found in a recent study commissioned by Microsoft and carried out by the International Data Corporation (IDC), which surveyed more than 200 of Microsoft's IT partners in nine markets in the Asia-Pacific region, including Viet Nam, Singapore, Australia and New Zealand.
The study found that cloud-oriented companies, which earn more than 50 per cent of their revenue from cloud offerings, earned 1.8 times more revenue and 1.4 times more gross profit than non-cloud-oriented partners.
More than half of Microsoft's partners were working to develop hybrid cloud offerings for their customers and had invested in private and public clouds based on platforms created by the American corporation, it indicated.
In the mobility space, independent software vendors tended to be more profitable, and they managed to increase their margins by 55 per cent by leveraging the software-as-a-service model of delivery and by monetising their investments in research and development to earn higher premiums on enabling mobile applications.
According to IDC, the public cloud services market in the region will double by 2018, growing from US$3.2 billion in 2014 to $7.1 billion. Mobility has been identified as having much larger revenue potential than the cloud in the Asia-Pacific region and is expected to grow by 46 per cent, from $20.3 billion in 2014 to $29.1 billion in 2018. — VNS