Alibaba.com's representatives introduced the new digital tool - smart assistant. — Photo courtesy of the firm

Alibaba.com, a leading platform for global business-to-business (B2B) e-commerce, on Monday unveiled smart assistant, a suite of intelligent digital tools which aims to boost the export performance of Vietnamese SMEs on its marketplace.

The growth and success of businesses in an era of rapid transformation and intensifying global competition are closely tied to their ability to seize opportunities presented by digital transformation. Adopting digital tools that enhance their visibility and unlock their potential becomes especially crucial. It is with this understanding that Alibaba.com has developed and rolled out advanced, intuitive features aimed at amplifying SMEs’ performance and competitive edge in the export sector.

With the global trade environment ripe with opportunities yet fraught with complexities, smart assistant equips businesses with a better understanding of intricate market trends and consumer behaviour, leading to increased opportunities, data-driven decision-making and enhanced operational efficiency.

Mike Zhang, Head of Vietnam Business at Alibaba.com, said: “Our mission is to bolster Vietnamese SMEs to navigate the international market with effectiveness and sustainability. Smart assistant transforms business management by cutting costs, simplifying operations, providing accurate analysis, and thereby enabling higher conversion rates and performance improvements.”

Neo Development JSC is a Vietnamese manufacturer of nail supplies and furniture. After nearly four years of operating on Alibaba.com, Neo has emerged as a leading Vietnamese business on the platform, earning the trust and partnership of numerous customers. Notably, Neo achieved its first order worth over US$50,000 after only six months of operation. The company participated in the smart assistant trial programme and witnessed firsthand the benefits of this solution. — VNS