Alibaba continues alliance with VIETRADE to support Vietnamese firms

Friday, Nov 24, 2023 15:34

Đỗ Thắng Hải, Deputy Minister of the Ministry of Industry and Trade along with representatives, visited the booth to explore its showcased solutions at the exhibition. Photo courtes of, has continued collaboration with the Việt Nam Trade Promotion Agency (VIETRADE) at the Việt Nam International Food Industry Exhibition 2023 (Vietnam Foodexpo 2023).

The focus is on supporting the effective involvement of food industry businesses in the Việt Nam Pavilion on, highlighting its commitment to fostering domestic market development and facilitating global exports.

This event, held from November 22 to 25 at the Saigon Exhibition and Convention Center (SECC) in HCM City, serves as a crucial platform that brings together domestic and international agricultural and food enterprises.

At the exhibition, not only showcased its B2B digital trade solutions but also actively participated in the conference on IT application and digital transformation in trade promotion.

Hoàng Minh Chin, VIETRAE’s Deputy Director said: “The presence of global e-commerce partners such as has demonstrated the strength, attraction, and prospects of Việt Nam's e-commerce market. B2B e-commerce solutions play an essential role in changing the business viewpoint of domestic enterprises, assisting Vietnamese businesses in expanding commercial connections, particularly with the worldwide market via the platform, which is present in many countries.”

Mike Zhang, Head of Việt Nam Business at, said: “Our dedication at goes beyond business. We stand by our supplier customers every step of the way, offering tailored support, from assisting them in launching their e-commerce presence to fostering growth and efficiency. Our focus is on elevating and championing the aspirations of Vietnamese SMEs, contributing to their success in the global marketplace.

In a concerted effort to better support key industries in Vietnam, such as the food and beverage sector, and Vietrade are set to reinforce their partnership by establishing the Việt Nam National Pavilion on This dedicated platform will feature a curated selection of one hundred distinguished Vietnamese suppliers, providing them with a significant opportunity to showcase their products. An announcement of the supplier selection criteria is scheduled to be made on November 28.

Launched in 1999, is a leading platform for global business-to-business (B2B) e-commerce that serves buyers and suppliers from over 200 countries and regions around the world. — VNS

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