Vincom Retail Joint Stock has announced plans to open 13 new retail centres this year.

Speaking about the company’s strategy in 2019 at a seminar entitled “The Future of Viet Nam’s Retail Industry”, its deputy general director, Tran Thu Hien, said the 13 proposed malls would take Vincom’s total retail area to 1.6 million square metres at 79 retail centres in 42 provinces and cities.

They will include the centres at VinCity Ocean Park in and Vincity Sportia in Ha Noi.

The new malls would be developed under four Vincom Retail brands: Vincom Center, Vincom Mega Mall, Vincom Plaza, and Vincom+.

Vincom Centre comprises large malls in major cities like Ha Noi and HCM city.

Vincom Mega Mall targets middle- and upper-income customers by opening trade centre in new urban areas. Vincom Plaza targets young customers and the suburbs of major cities.

Vincom+ is opened in places where the retail market is still growing and underserved.

Hien said more modern technologies would be adopted, programmes to bring customers more experiences would be rolled out and cultural activities would be organised at the company’s malls.

To support tenants, it would offer them space for free to organise events, she said.

A member of Vingroup, Vincom Retail seeks to become a giant global retail space developer, she said.

Last year the company had opened 20 new retail centres and attracted 180 million customers. – VNS