NOVALAND GROUP - 28 years of firm faith in ‘For Brighten Lives’

Tuesday, Sep 22, 2020 07:00

NovaWorld Phan Thiet - “World’s Beach City for Wellness” – with a scale of 1,000ha

Throughout its 28 years of existence, Novaland Group has faced difficulties and challenges.

But as the famous sayings go, “The aeroplane takes off against the wind, not with it,” and “Success is recognised not only by what we have accomplished but also the obstacles we have overcome.”

By being steadfast in its long-term strategy, Novaland has maintained its position as a leading property developer highly appreciated by its shareholders and investors for managerial sustainability and business accomplishments, and recognized by the market for its outstanding portfolio and a product list that manages to meet higher and higher customer demands.

28 years of firm faith in ‘For Brighten Lives’

In 2020 Novaland stepped into the third year of its phase 2 business strategy.

Apart from property projects such as The Grand Manhattan (District 1, HCMC) and Eco-smart Aqua City (Bien Hoa, Dong Nai), Novaland has also focused on planning, designing and deploying a number of large-scale projects and creating attractive tourism destinations such as NovaWorld Mekong (Mekong Delta), NovaWorld Ho Tram (Ba Ria – Vung Tau) and NovaWorld Phan Thiet (Phan Thiet, Binh Thuan).

These attractions are well-located and easily accessible for HCM City’s 15 million residents as well as Vietnamese and foreign tourists.

They will contribute a great deal to the national tourism development strategy.

Novaland has made great efforts to create unique characteristics and competitive advantages over other attractive tourism destinations in the region and around the world.

One of the most remarkable projects is NovaWorld Phan Thiet - “World’s Beach City for Wellness” built at a cost of nearly US$5 billion.

It has scores of unique features such as a theme park and water park (run by Daemyung Sono, South Korea’s top leisure Industry operator), a 7,000-seat indoor Arenaart performance center, exclusive 36-hole PGA golf course, a 3,500-seat ATP tennis facility (in co-operation with the Vietnam Tennis Federation), a 42,195m marathon race track, outlets for discounted goods, an evening amusement-leisure-cuisine centre, the 16ha Bikini Beach sea park operated by the famous Finns Beach Club (Bali’s most beautiful and joyful sea club), prestigious hospitals, beauty salons, a training centre for nursing, tourism and hospitality, an international village, a retirement village, and over 20 hotel resorts managed and operated by famous international brands.

To ensure that NovaWorld Phan Thiet is successful in the long term, many international events will be held here, such as professional golf and tennis tournaments, Olympic sporting competitions, surfing events, beauty contests, fashion and music shows, and more.

They will be held frequently to create a dynamic and bustling atmosphere and turn NovaWorld Phan Thiet into an attractive destination and a model for Novaland’s projects specialising in creating “destinations.”

The 16-ha Bikini Beach sea park operated by a famous brand - Finns Beach Club

28 years of firm faith in contributing to nation’s development

In keeping pace with national development, the whole staff of Novaland keeps focusing on developing projects and creating tourism destinations

With around 50 housing and tourism property projects and over 60,000 products as well as hundreds of tourism – leisure – culture and healthcare facilities, Novaland is the proud beneficiary of support and confidence from more than 260,000 regular clients.

The Novaland logo, with its green Rubik symbol, has is seen lit up increasingly frequently in HCM City and lots of major southern cities and provinces, displaying Novaland Group’s message of working together to build a happy, modern life for the development of the whole country.

Good example in international capital market, ceaseless efforts to develop community

By being included in the VN 30 Index and listed on the Singapore Exchange, Novaland is one of Vietnam’s most prestigious brands in the international market, and has received funding from respected banks and financial organisations such as Credit Suisse AG, Standard Chartered and DEG (an investment fund belonging to KFW Development Bank).

Together with long-term mobilisation of funding, Novaland has also been carrying out M&A activities in an active and efficient way, ensuring steady sources of funding for deploying its Phase 2 strategy.

Apart from stabilizing its employees’ staff lives and creating the best workplace, Novaland Group has been actively taking part in CSR activities and contributing hundreds of billions of dong to charity programmes for years.

To contribute to the fight against the Covid-19 pandemic, the company donated ambulances and specialised medical equipment such as blood purification machines, ventilators, negative pressure isolation rooms, etc…

Novaland employees strive to become an elite, close-knit team to deal with difficulties and head for the target.

They are proud of their company’s meaningful activities, while Novaland’s success brings the community prosperity and happiness.

On the occasion of the company’s 28th anniversary, Novaland’s board of management and all its staff would like to express their deep gratitude to their dear clients, partners and organisations who have supported and trusted Novaland for years.

We wish all of you health, success and happiness.

Yours faithfully!

Bui Thanh Nhon


Novaworld Phan Thiet – ‘World’s Beach City for Wellness’ – is a very special project


You will feel secure while enjoying the wonders of a 1,000ha super urban area with seven kilometres of beautiful oceanfront famous for blue seas, white sand and golden sunlight, conveniently con­nected to cities by highways, rail and international airports.

Moreover, only here can you experience hundreds of tourism facilities and amenities in addition to entertainment, sports and healthcare services and a rich world of cuisine.

The value of Novaworld Phan Thiet will grow together with Binh Thuan Province’s stature to help Phan Thiet become a favorite in­ternational leisure tourism destination.

Bui Thanh Nhon, chairman of the board of directors, Novaland Group


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