The BrandLaureate award ceremony held in Viet Nam in 2017. — File Photo
The Asia Pacific Brands Foundation on Thursday announced that the BrandLaureate awards honouring the best brands this year will be held in November in Ha Noi.
BrandLaureate was first presented in Viet Nam in 2017, honouring 40 brands and personalities of Viet Nam, including Vietcombank, Vinamilk, Keppel Land Viet Nam, Lotte Viet Nam, RMIT Viet Nam and An Phuoc Garment – Embroidery.
This awards are presented in a number of countries to recognise strong brands and excellent branding based on criteria such as brand strategy, culture, communication, creativity and effectiveness.
The Asia Pacific Brand Foundation, founded in 2005, is a non-profit organisation dedicated to developing brands in a myriad of business backdrops. — VNS