Japanese customers taste dragon fruits from Viet Nam at the AEON Mall Makuhari Shintoshin, Chiba, Japan. — Photo vietnamexport.com

A week for Vietnamese goods this year will be held at the Aeon supermarket chain in Saitama prefecture and Kanto region in Japan from June 5-12, according to organisers.

During the week, Vietnamese goods will be highlighted at 40 outlets in the Aeon distribution system, along with many activities such as plant tours, product assessment and consultations.

Business-to-business contacts between Viet Nam and Aeon importers, introduction of Vietnamese products and capacity, popularisation of standards for imports, and agreement signing, along with food shows, tourism promotion and art performances will be held within the framework of the week.

After the week, enterprises will be supported to connect with Aeon so as to supply their products to the supermarket chain.

AEON committed to raising Viet Nam’s export turnover through the group’s system to US$500 million in 2020 and $1 billion in 2025, following a memorandum of understanding (MoU) inked between the Japanese group and the Ministry of Industry and Trade.

In order to help Vietnamese businesses to join the AEON supply chain and become a supplier for the over 1,000 AEON supermarkets around the globe, the group has built a plan including a number of activities to increase the presence of made-in-Viet Nam goods, Yuichiro Shiotani, General Director of AEON Topvalu Vietnam, said at a recent conference in HCM CIty.

AEON has also provided technical support to improve the production capability of Vietnamese suppliers and help them access Japanese customers, as well as boost the purchase of Vietnamese goods to sell at its stores in Japan and other countries, he said. — VNS