Vietnamese consumers open to buying electric vehicles

Friday, Feb 23, 2018 17:16

Up to 33 per cent of Vietnamese buyers are open to considering an electric vehicle (EV) as their next car, demonstrating the country’s strong potential to speed up the electrification of automobiles.

The information was revealed in a Nissan-commissioned study titled “Future of Electric Vehicles in Southeast Asia” by Frost & Sullivan, a global growth consulting company.

The study was commissioned by Nissan and based on 1,800 online customer responses and face-to-face discussions across six countries in ASEAN, including Singapore, Indonesia, Thailand, Malaysia, Viet Nam and the Philippines.

The survey’s results showed that one in three Southeast Asian consumers planning to buy a car was open to purchasing an EV.

Across the region, two out of three consumers identified safety standards as the most important factor in purchasing an EV. Charging convenience was identified as the second-most important factor. Contrary to common perception, cost was not a deterrent—in fact, customers surveyed were willing to pay more to own an EV compared to a conventional car.

The study, however, showed that lower costs would prompt more people to consider electric cars. Three in four respondents said they were ready to switch to EVs if taxes were waived.

Other incentives that would persuade consumers to buy an EV include the installation of charging stations in apartment buildings (70 per cent), priority lanes for EVs (56 per cent) and free parking (53 per cent).

Trudy Harris, product communications manager at Nissan Motor Corporation in the Asia Pacific region, told online newspaper that the success of EVs depended on the co-operation between governments, businesses and other stakeholders. And co-operation does not only includes infrastructure, but also tax incentives and support for users to develop EVs in Asia in general and Viet Nam in particular.

Viet Nam has a large internet-savvy young population. The number of internet users via smartphones is also very high. The survey shows that the interest of the Vietnamese people in EV technology surpasses cost or safety concerns, Harris added. — VNS

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