Vietnam Airlines for the first time has been selected in the top 10 most valuable brands in Viet Nam. — Photo Vietnam Airlines

Vietnam Airlines has been named in the top 10 most valuable brands in Viet Nam by Campaign Asia-Pacific, an organisation specialising in national brand communication, in collaboration with market research company Nielsen.

It is the first year Vietnam Airlines has broken into the top 10.

The list also includes major international brands including Samsung, Honda and Apple, and Vietnamese brands including Vinamilk, Vingroup and Trung Nguyen Coffee.

To find the most popular brands in Viet Nam, participants selected from 14 markets in Asia asked to choose the top Vietnamese brands with the best market reputation.

The survey was conducted from February 21 to March 19.

Insiders said that COVID-19 had caused a shake up in the top 10 this year. In previous surveys, foreign brands had often been favoured over domestic brands. However, consumers this year backed companies that had effectively supported society during the global pandemic, domestic enterprises such as Vietnam Airlines and Vingroup.

Sani Ahmed, vice president of Vietnamese indie agent The Purpose Group, said domestic brands had been promoting initiatives to help the community, while launching products and maintaining a positive mentality.

He said this had built a love for these brands among both domestic and international consumers.

Vietnam Airlines was not only highly appreciated for its professional and world-class service, but also for its efforts to conduct nationwide missions for the community’s benefit. During the pandemic, the carrier carried out free transport of medical goods for pandemic prevention, and repatriated nearly 28,000 Vietnamese citizens, while connecting cargo routes for production and delivery.

Vietnam Airlines was recently honoured in first place in the Top 10 Famous Vietnamese Trademarks in 2020, voted for by the Vietnam Intellectual Property Association. — VNS