Viet Nam to launch national promotion programme

Friday, Mar 20, 2020 14:07

Consumers shop at a BigC supermarket in Ha Noi. A nationwide promotion will be opened in July to enhance purchasing power in the country. — Photo

The Ministry of Industry and Trade (MoIT) will organise the National Promotion Programme 2020 from July 1 to 31 nationwide.

MoIT suggested businesses of all fields and sectors to join the programme which will offer the maximum value of promotional goods and services of 100 per cent.

MoIT’s Department of Trade Promotion, as the organiser of the programme, said the purpose is to gather businesses on a national scale to improve purchasing power from consumers, both domestic and international, with various promotional activities.

The department also planned to use the programme to enhance e-commerce activities together with traditional shopping and retailing.

The programme will boost production activities and improve the competitiveness of enterprises. It will give firms the chance to apply different technology to have diverse and smart business models and better interact with consumers.

The event is also an opportunity to promote quality products from different regions of Viet Nam to consumers across the country and foreign visitors together with traditional local festivals to attract and promote tourism in local areas.

It is also expected to help overcome the COVID-19 pandemic, contributing to ensuring economic growth.

The organiser said they planned to open a ceremony for the programme on July 3 in Ha Noi and HCM City. — VNS

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