Viet Nam's tourism sector hopes to receive eight million international tourists, serve 37.5 million domestic tourists and earn VND230 billion (US$10.8 million) this year.— Photo dangcongsan

HA NOI (Biz Hub)— Viet Nam's tourism sector hopes to receive eight million international tourists, serve 37.5 million domestic tourists and earn VND230 billion (US$10.8 million) this year.

The prediction was made by the Viet Nam National Administration of Tourism (VNAT).

According to the government body's website, in 2013, tourism promotion programmes focused on quality and effectiveness. The VNAT joined several international tourism events and organised various promotional activities across the country.

These activities contributed to increasing the number of international tourists to Viet Nam, as well as tourists from traditional markets. The projects highlighted in the national action plan on tourism were implemented, while market research

and product development activities were increased. However, the sector's development is not yet sustainable as its competitiveness remains poor. — VNS